Why Checkout Placement Works
Placing products near the register isn’t just convenient, it’s proven to increase sales.
- Studies show that products placed at checkout can see a 20–30% increase in sales due to impulse purchases
- Shoppers in convenience stores are especially likely to grab low-cost, high-utility items while waiting in line
Car fresheners and 1oz sprays are perfect for this moment:
- Affordable
- Easy to understand
- Immediate use (especially for smokers or pet owners on the go)
Double Your Exposure = More Sales
Want to take it a step further? Don’t limit your products to just one location.
If your store has a car accessory section, place:
- A display near the register AND
- Additional product in the car aisle
Why this works:
- Products placed in multiple locations can increase sales by up to 30%
- You capture both intentional buyers (browsing car accessories) and impulse buyers (at checkout)
It’s a simple move that significantly boosts visibility—and revenue.
Perfect for Convenience Stores
For convenience stores, this strategy is even more powerful.
Your customers are:
- On the go
- Looking for quick fixes
- More likely to make impulse purchases
A well-placed display of car fresheners or 1oz sprays gives them exactly what they need, right when they’re ready to buy.
Let the Display Do the Selling
Branded displays don’t just hold product—they:
- Attract attention
- Communicate purpose instantly
- Build trust with recognizable packaging
That means less effort from your staff and more self-serve sales.
Ready to Add a Display?
Adding a display is one of the easiest ways to increase sales without increasing your workload.
Contact your sales rep today to ask about getting a display for your location and start turning everyday traffic into extra revenue!
