Make sure your business name, address, and phone number are correct everywhere. Even small differences can create confusion. For example, your website may list your business as “123 Main Street,” while another directory says “123 Main St.” While this may seem minor, the goal should be to make your business information as consistent as possible across the web.
Why Does Consistency Matter?
It Helps With Local Search
Search engines use information from your website and other online listings to understand your business and determine when to show it in local search results.
Consistent business information across platforms can help reinforce that all of these listings belong to the same business. This can make it easier for customers searching in your area to discover your store.
It Makes It Easier for Customers to Find You
Customers often search for a business on Google or use map apps to find directions or contact information. If they come across an outdated address or an old phone number, they may have trouble reaching you or finding your store.
Keeping your information updated makes it easier for customers to know exactly where you are and how to get in touch.
It Builds Trust
Imagine finding a business online with one phone number on its website and a completely different number on Facebook. Or seeing two different addresses listed across business directories.
Even if your business information is correct in one place, inconsistencies can make customers question whether they’ve found the right business.
It Prevents Missed Opportunities
An outdated phone number can mean missed calls. An old address can send customers to the wrong location. A listing with incorrect information can even cause potential customers to give up before they ever visit your store.
Make It a Regular Checkup
Business information isn’t necessarily “set it and forget it.” Make it a habit to review your online listings periodically, especially after:
- Moving to a new location
- Changing your business phone number
- Updating your website
- Rebranding or changing your business name
- Opening or closing a location
- Changing business hours
Take a Few Minutes to Check
Your customers should be able to find the same basic information about your business no matter where they search. Take a few minutes to Google your business and review your website, social media profiles, maps, and directories.
Is your phone number the same everywhere? Is your address correct?
If the answer is no, it’s time for a quick update.
Keeping your business information accurate and consistent across every platform makes it easier for customers to find you, contact you, and trust your business — and that’s always worth checking.
